Behavioral Research


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This Web site provides definitions of major theoretical constructs employed in health behavior research, and information about the best measures of these constructs. This resource is designed for health behavior researchers in public health, health communications, nursing, psychology, and related fields.



Background

New to constructs and measures? Learn more from the following topics:

What are constructs?
What are theories?
About this project
Published examples

Dispositional Optimism
   
Illness Representations
   
Intention, Expectation, and Willingness
   
Normative Beliefs
   
Optimistic Bias
   
Perceived Benefits
Perceived Control
   
Perceived Vulnerability
   
Self-Efficacy
   
Social Influence
   
Social Support
   
Worry

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