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Appendix A gives examples of how to measure subjective norms, normative beliefs, and motivations to comply for the behavior of "attend a cervical cancer screening at 2:00 next Tuesday." In the examples below, I pretend that an elicitation study has been performed and that the important others in the population of interest have been determined to be doctors, spouses, fathers, mothers, and best friends.
Appendix B explains how to use data obtained from these items.
Measurement of Subjective Norms
Make a check mark (X) on the appropriate blank for each item below.
Most people who are important to me think I
should_________:_________:_________:_________:_________:_________:_________should not
extremely quite slightly neutral slightly quite extremely
attend a cervical cancer screening next Tuesday at 2:00 at the local health center.
Most people who are important to me think it
would_________:_________:_________:_________:_________:_________:_________would not
extremely quite slightly neutral slightly quite extremely
be a good idea for me to attend a cervical cancer screening next Tuesday at 2:00 at the local health center.
Most people who are important to me
want me_________:_________:_________:_________:_________:_________:_________do not want
extremely quite slightly neutral slightly quite extremely
me to attend a cervical cancer screening next Tuesday at 2:00 at the local health center.
Measurement of Normative Beliefs
My doctor thinks I
should_________:_________:_________:_________:_________:_________:_________should not
extremely quite slightly neutral slightly quite extremely
attend a cervical cancer screening next Tuesday at 2:00 at the local health center.
My spouse thinks I
should_________:_________:_________:_________:_________:_________:_________should not
extremely quite slightly neutral slightly quite extremely
attend a cervical cancer screening next Tuesday at 2:00 at the local health center.
My father thinks I
should_________:_________:_________:_________:_________:_________:_________should not
extremely quite slightly neutral slightly quite extremely
attend a cervical cancer screening next Tuesday at 2:00 at the local health center.
My mother thinks I
should_________:_________:_________:_________:_________:_________:_________should not
extremely quite slightly neutral slightly quite extremely
attend a cervical cancer screening next Tuesday at 2:00 at the local health center.
My best friend thinks I
should_________:_________:_________:_________:_________:_________:_________should not
extremely quite slightly neutral slightly quite extremely
attend a cervical cancer screening next Tuesday at 2:00 at the local health center.
Measurement of Motivations to Comply
Make a check mark (X) on appropriate blanks below to indicate how much you want to do what each of the people below want you to do. The scales range from 0 (not at all) to 6 (extremely).
In general, I want to do what my doctor thinks I should do:
Not at all_________:_________:_________:_________:_________:_________:_________Extremely
0 1 2 3 4 5 6
In general, I want to do what my spouse thinks I should do:
Not at all_________:_________:_________:_________:_________:_________:_________Extremely
0 1 2 3 4 5 6
In general, I want to do what my father thinks I should do:
Not at all_________:_________:_________:_________:_________:_________:_________Extremely
0 1 2 3 4 5 6
In general, I want to do what my mother thinks I should do:
Not at all_________:_________:_________:_________:_________:_________:_________Extremely
0 1 2 3 4 5 6
In general, I want to do what my best friend thinks I should do:
Not at all_________:_________:_________:_________:_________:_________:_________Extremely
0 1 2 3 4 5 6 |
