Behavioral Research

Table of Contents
1 General Description & Theoretical Background
2 Similar Constructs
3 Measurement and Methodological Issues





Measures Appendix

7 Published Examples

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Other Constructs



Dispositional Optimism




Illness Representations

  Implementation Intentions
  Intention, Expectation, and Willingness
  Normative Beliefs
  Optimistic Bias
  Perceived Benefits
  Perceived Control
  Perceived Severity
  Perceived Vulnerability
  Self-Reported Behavior
  Social Influence
  Social Support

Perceived Benefits
Victoria Champion

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4 Conclusion

The perceived benefits construct is defined as an individual's belief that specific positive outcomes will result from a specific behavior. Research conducted over the last three decades has demonstrated the use of this construct in predicting behavior, but several measurement issues continue to warrant attention when employing a perceived benefits scale. First, perception of benefit is specific to a behavior and the more specifically the behavior is defined, the higher the predictive validity of the scale. For example, a scale to measure benefits of cancer screening would predictive mammography behavior more poorly than a scale designed specifically to identify benefits of mammography screening per se. Second, because the construct of benefits is most useful when developed as behavior-specific, any attempt to use this construct with a new behavior will necessitate development of items specific to that behavior. Thus, the validity and reliability of measures of the construct will continue to be an important issue as scales are developed to assess the benefits on new health behaviors and health threats. When a new scale is developed, it is important to carefully assess its validity and reliability.

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DCCPSNational Cancer Institute Department of Health and Human Services National Institutes of Health

Health Behavior Constructs: Theory, Measurement, & Research  You can Quit smoking Now!