National Cancer Institute
Behavioral Research - Cancer Control and Population Sciences

Health Behaviors Research: Research Areas

Dietary Behaviors

Evidence continues to show that lifestyle behaviors can influence the chance of developing disease, such as cancer, even after accounting for other factors such as stress, environment, or smoking. The Health Promotion Research Branch supports individual and community-based intervention research that explores the effect of lifestyle behaviors such as diet, physical activity, obesity/overweight, energy balance, and sun exposure on cancer prevention and control research across the lifespan. Effective strategies to address behavior change of population groups at greater risk for developing select cancers is encouraged.

Linda Nebeling, PhD, MPH, RD

Tanya Agurs-Collins, PhD

View all Health Promotion Funding Opportunities


National Fruit & Vegetable Program - Fruits & Veggies—More Matters

The National Fruit & Vegetable Program is a national partnership to increase consumption of fruits and vegetables by all Americans. Eating a diet rich in fruits and vegetables every day will promote good health and may help reduce the risk of stroke, high blood pressure, diabetes, and some cancers.

The program seeks to do this by increasing public awareness of the importance of eating a diet rich in fruits and vegetables every day for better health, providing consumers with specific information about how to include more servings of fruits and vegetables into their daily routines, and increasing the availability of fruits and vegetables at home, school, work, and other places where food is served.

In 1991 a partnership was formed between the National Cancer Institute (NCI) and the Produce for Better Health Foundation. The nutrition program that was created through this partnership was called the 5 A Day for Better Health Program. 5 A Day was one of the nation's largest public/private partnership for nutrition. In October 2005, CDC became lead federal agency and national health authority for the National 5 A Day Program.

In March 2007 5 A Day program became the National Fruit and Vegetable Program and launched a new public health initiative, Fruits & Veggies—More Matters, in order to reflect the new dietary guidelines, which recommend more than 5 servings of fruits and vegetables for some Americans. The National Program is a public private partnership. It is confederation of government, not-for-profit groups and industry working collaboratively and synergistically to increase the consumption of fruits and vegetables for improved public health.

Fruits & Veggies — More Matters™ is a dynamic health initiative that consumers will see in stores, online, at home and on packaging. It replaces the existing 5 A Day awareness program and will leverage the 5 A Day heritage and success to further inspire and support consumers to eat more fruits and vegetables, showcasing the unrivaled combination of great taste, nutrition, abundant variety, and various product forms (fresh, frozen, canned, dried, and 100% juice). It also will build upon the body of science that indicates that increased daily consumption of fruits and vegetables may help prevent many chronic diseases.

The Centers for Disease Control and Prevention (CDC) and Produce for Better Health Foundation (PBH) are leading this initiative and are in partnership with other health organizations. The goal is to achieve increased daily consumption of fruits and vegetables.

CDC: Fruits & Veggies—More Matters Exit Disclaimer

Linda Nebeling PhD, MPH, RD

Food Attitudes and Behavior (FAB) Survey Project
The purpose of the Food Attitudes and Behaviors (FAB) Survey is to evaluate a variety of factors, including knowledge of fruit and vegetable (F/V) recommendations, psychosocial factors, and other variables that may be related to F/V consumption. Conventional constructs included self-efficacy, barriers, social support, and knowledge of recommendations related to FV consumption. Novel constructs included shopping patterns, taste preferences, views on vegetarianism, intrinsic/extrinsic motivation, and environmental food offerings.

Linda Nebeling, PhD, MPH, RD

Reports & Publications

The Journal of Nutrition (January 2008, Volume 138, Issue 1). Supplement: The Examination of Two Short Dietary Assessment Methods, within the Context of Multiple Behavioral Change Interventions in Adult Populations. Exit Disclaimer


AHRQ: Efficacy of Interventions

Integrative Framework for Research in Diet and Communication

Last Updated: February 14, 2012

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