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National Cancer Institute
Behavioral Research - Cancer Control and Population Sciences

Health Communication and Informatics Research: Research Areas
Social Media

In a changing health communication landscape brought on by technology and new media, HCIRB would like to engage scholars and practitioners from multiple disciplines in areas such as:

  • Descriptive behavior research to characterize user-generated content and interactions relevant to health
    • Natural Language Processing-assisted quantitative methods, network analysis and sentiment analysis
  • Dynamic health intervention design through Web 2.0 technologies: to measure exposure, reach and engagement
    • Nimble and rapid experimental design
    • Systems science and engineering
    • Mixed methods approaches
    • Leveraging unique functions of participative media (e.g. peer support and connection; enabling authentic¬† voices of individuals)
  • Addressing the digital divide and digital literacy from a health equity perspective

Funding Opportunity

Wen-ying Sylvia Chou, PhD, MPH

Last Updated: March 11, 2014

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