CECCR I Principal Investigator Biographies and Contact Information

On this Page:

Dr. Victor J. Strecher is a Professor in the Department of Health Behavior and Health Education, School of Public Health at the University of Michigan. He is also Director, Health Media Research Laboratory and Director, Cancer Prevention and Control at the School of Medicine at the University of Michigan. Most recently, he became President and CEO of HealthMedia, Inc. in Ann Arbor.

Dr. Strecher founded the University of Michigan’s Health Media Research Laboratory (HMRL), a multidisciplinary team of behavioral scientists, health educators, instructional designers, computer engineers, graphic artists, project managers, and students from a wide variety of disciplines (public health, epidemiology, psychology, computer engineering, information science, art, music, and others). The HMRL, along with Dr. Strecher's previous laboratory, the Health Communications Research Laboratory at the University of North Carolina, has conducted research studies and demonstration projects of computer-tailoring and interactive multimedia programs for the past eight years.

Dr. Strecher’s academic interests include evaluative research of interactive health communications and health behavior change interventions. He has been principal investigator on over $10 million in research grants, many of which have been in the area of interactive health communications research. Grant-funded studies have included, among others, several computer-tailored print interventions, including tailored materials to callers of the National Cancer Institute¹s Cancer Information Service (CIS); tailored materials for cigarette smoking cessation, mammography, and dietary fat reduction; tailored materials for injury victims in the emergency room; and tailored materials to HMO members based on a comprehensive health risk appraisal. Computer-based interactive multimedia interventions include a program for genetic counseling on BRCA1 and BRCA2 and programs to teach women about their risks of breast cancer. Dr. Strecher received his Ph.D. from the University of North Carolina-Chapel Hill.

Victor J. Strecher
University of Michigan Comprehensive Cancer Center
Department of Health Behavior and Health Education
1500 E Medical Center Drive, 6312 CCGC
Ann Arbor, MI 48109-0942
Tel: (734) 763-6099

Dr. Robert C. Hornik is Wilbur Schramm Professor of Communication and Health Policy at the Annenberg School for Communication, University of Pennsylvania, and a member of the Health Communication Group of the Annenberg Public Policy Center. In those roles he has led efforts to design and evaluate large-scale public health communication and education programs. Some major projects for which Dr. Hornik has been principal investigator include USAID-sponsored evaluations of national AIDS education programs in four developing countries (AIDSCOM), and of communication for child survival programs in ten developing countries (HEALTHCOM), and CDC-sponsored research on determinants of immunization status in Philadelphia. He has completed direction of two evaluations of domestic violence prevention projects: the Philadelphia: Let’s Stop Domestic Violence program, and the It’s Your Business domestic violence radio serial. He is currently co-principal investigator and scientific director for the NIDA-funded evaluation of the National Anti-drug Media Campaign.

Some of Dr. Hornik’s publications include “Public Health Education and Communication as Policy Instruments for Bringing about Changes in Behavior,” “Alternative Models of Behavior Change,” and "Channel Effectiveness in Development Communication Programs" as well as the books Development Communication: Information, Agriculture and Nutrition in the Third World (Longman, 1989), Towards Reform of Program Evaluation (co-authored, Jossey-Bass, 1980), and Educational Reform with Television: The El Salvador Experience (co-authored, Stanford, 1976.) He is editor of Public Health Communication: Evidence for Behavior Change (Lawrence Erlbaum Associates, 2001), which presents the essential evidence that public health communication in a variety of forms has influenced important health behavior and outcomes. Dr. Hornik received his Ph.D. from Stanford University.

Robert C. Hornik
University of Pennsylvania
Annenberg School for Communication
3620 Walnut Street
Philadelphia, PA 19104
Tel: (215) 898-7057

Dr. Matthew W. Kreuter is Founder and Director of the Health Communication Research Laboratory, and associate professor of Behavioral Science/Health Education at the Saint Louis University School of Public Health. His health communication research includes patient/physician communication, risk perception and risk communication, information processing and mechanisms for communication effectiveness, research collaboration with communities, and most notably, tailored communication. He was an original member of the NCI Tailored Cancer Communication Working Group, and wrote the first comprehensive book on the subject, Tailoring Health Messages. He has developed and evaluated computer tailored health communication programs addressing smoking cessation, dietary change, physical activity, weight management, cancer screening, childhood immunizations, women's health, medication compliance, occupational health, injury prevention, maternal and child health, and alcoholism recovery. His work has been funded by the National Cancer Institute, National Institute for Child Health and Human Development, National Institute for Occupational Safety and Health, U.S. Centers for Disease Control and Prevention, American Cancer Society, Arthritis Foundation, Susan G. Komen Breast Cancer Foundation, and a range of other government and private sector organizations. He has written over 50 journal articles and book chapters, including two books. He received his M.P.H. and Ph.D. in Health Behavior and Health Education from the University of North Carolina at Chapel Hill.

Matthew W. Kreuter
Saint Louis University
Health Communication Research Laboratory
School of Public Health
321 North Spring Avenue
St. Louis, MO 63108-3342
Tel: (314) 977-8132

Dr. David H. Gustafson is a professor of Industrial Engineering and Preventive Medicine at the University of Wisconsin-Madison, and the founder of the Center for Health Systems Research and Analysis (CHSRA), a multi-disciplinary research center employing approximately 50 professionals. Dr. Gustafson was a W.K. Kellogg Fellow in Health Administration while at the University of Michigan. He is listed in Who’s Who in America, received the 1988 Ragnar Onstad Service to Society Award from the University of Wisconsin, and is a Fellow of the Association for Health Science Research and the Institute for Healthcare Improvement. He was the principal investigator for the BARN computer-based health promotion system, aimed at teenage risk-taking behaviors, and received the American Medical Association Award of Excellence for Education and Prevention.

His research and teaching interests focus on the application of expert systems, computer mediated communication, decision analysi,s and quality management to improve health and reduce the burden of illness. Dr. Gustafson has been principal investigator on numerous grants in areas of health system development, evaluation, and dissemination.

Dr. Gustafson is a member of the board of the Institute for Healthcare Improvement and the Institute for Interactive Health Communications, organizations dedicated to the promotion of quality in healthcare and universal access to health information systems. He has been an advisor and speaker to organizations in countries including the United States, Canada, Australia, and the United Kingdom.

He received his Ph.D. from the University of Michigan, Ann Arbor.

David H. Gustafson
University of Wisconsin, Madison
Center for Health Systems Research & Analysis
610 Walnut Street,1119 Warf Bldg
Madison, WI 53705
Tel: (608) 263-4882