Monograph 19 The Role of the Media in Promoting and Reducing Tobacco Use

  1. Behavioral Research Program
  2. Tobacco Control Research Branch (TCRB)
  3. Tobacco Control Monograph Series
  4. Monograph 19
Monograph 19 Cover

Summarizes the scientific literature on media communication in tobacco promotion and tobacco control. It examines tobacco advertising tactics, depictions of tobacco use in news and entertainment, and tobacco control media strategies.

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Supplementary Materials

Ordering Information

Printed copies of the monograph full report and Executive Summary are available upon request. Requests of 10 copies and fewer ship for free. To place your order, email ncidccpsbrpadvances@mail.nih.gov using the subject line “Tobacco Monograph print request”.

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Suggested Citation

National Cancer Institute. The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. NIH Pub. No. 07-6242, June 2008.

View Individual Chapters

Chapters and key topics covered within each chapter are listed below. Chapters generally include an introductory section, details on methodology, a chapter summary, research needs, and a reference list.

Part 1. Introduction (PDF, 45 KB)

Part 2. Tobacco Marketing (PDF, 41 KB)

Part 3. Tobacco in News and Entertainment Media (PDF, 47 KB)

  • Chapter 9. How the News Media Influence Tobacco Use (PDF, 173 KB)
    • Perspectives on News Story Selection and Content
    • Media Advocacy for Tobacco Control
    • Descriptive Studies of News Coverage of Tobacco Use
    • Relating News Coverage of Tobacco to Individual Attitudes, Behaviors, and Policy Outcomes
    • Tobacco Industry Influence on News Reporting
    • Future Directions
  • Chapter 10. Role of Entertainment Media in Promoting or Discouraging Tobacco Use (PDF, 1.5 MB)
    • Historical Perspective: Movies
    • Movie Content
    • Effects on Attitudes, Beliefs, and Behavior: Movies
    • Tobacco Content in Other Media
    • Efforts to Reduce Exposure
    • Efforts to Modify Response to Exposure
    • Appendix 10A. Statement by Attorney General Curran of Maryland on Role of the State Attorneys General
    • Appendix 10B. Letter from 28 State Attorneys General to Jack Valenti and Respons
    • Appendix 10C. Letter from Lorillard to California Assistant Attorney General Dennis Eckhart Regarding Brand Appearance of Newport in the Movie City by the Sea

Part 4. Tobacco Control Media Interventions (PDF, 41 KB)

Part 5. Media, Tobacco Control Interventions, and Tobacco Industry Mitigation Efforts (PDF, 41 KB)

Part 6. Future Directions (PDF, 45 KB)

Executive Summary Translations

Last Updated
October 20, 2022