Communication Approaches for Increasing Awareness of the Link Between Alcohol and Cancer

Event Type:
February 9,‌ 2022
12:00 PM – 1:00 PM ET

Event Series

Alcohol and Cancer

Alcohol is a well-established human carcinogen, but widespread awareness of this fact remains low. Significant research gaps across the cancer control continuum remain, especially about how to effectively increase awareness and limit alcohol consumption.

In this webinar, experts addressed the lack of awareness of the link between alcohol and cancer with a specific focus on communication challenges of modest risk ratios, exposures with mixed effects on health outcomes, and the evolving nature of science with its incumbent uncertainties. Presenters also discussed communication strategies based on novel research and lessons learned from the tobacco control field.

This webinar kicks off a 2022 quarterly series on alcohol and cancer. The webinar series builds on a 2020 NCI workshop and a recent paper addressing alcohol and cancer to further explore research concerning alcohol as a target for cancer prevention and control. Future topics include co-use of alcohol and other substances, alcohol use in cancer patients and survivors, and alcohol-related policies.


Priscilla Martinez, M.Phil., Ph.D.
Priscilla Martinez, M.Phil., Ph.D.

Alcohol Research Group,
Public Health Institute,
School of Public Health,
University of California Berkeley

Jennifer L. Hay, Ph.D.
Jennifer L. Hay, Ph.D.

Director, Genomics, Risk & Health Decision Making Laboratory,
Member and Attending Psychologist,
Department of Psychiatry & Behavioral Sciences,
Memorial Sloan Kettering Cancer Center,

Seth M. Noar, Ph.D.
Seth M. Noar, Ph.D.

James Howard and Hallie McLean Parker Distinguished Professor,
Director, Communicating for Health Impact Lab,
Hussman School of Journalism and Media,
Member, Lineberger Comprehensive Cancer Center,
University of North Carolina at Chapel Hill


David Berrigan, Ph.D., M.P.H.
David Berrigan, Ph.D., M.P.H.

Program Director, Health Behaviors Research Branch,
Division of Cancer Control and Population Sciences,
National Cancer Institute

Last Updated
March 16, 2022