Monograph 19 The Role of the Media in Promoting and Reducing Tobacco Use

Monograph 19 Cover

Summarizes the scientific literature on media communication in tobacco promotion and tobacco control. It examines tobacco advertising tactics, depictions of tobacco use in news and entertainment, and tobacco control media strategies.

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Supplementary Materials

Ordering Information

The tobacco monographs can be ordered by sending an email to Please include the title and/or NCI Publication Number and the requested quantity.*

* Both Executive Summary (Publication ID: M004) and full reports (Publication ID: M003) available.

Suggested Citation

National Cancer Institute. The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. NIH Pub. No. 07-6242, June 2008.

View Individual Chapters

Chapters and key topics covered within each chapter are listed below. Chapters generally include an introductory section, details on methodology, a chapter summary, research needs, and a reference list.

Part 1. Introduction (PDF, 45 KB)

Part 2. Tobacco Marketing (PDF, 41 KB)

Part 3. Tobacco in News and Entertainment Media (PDF, 47 KB)

Part 4. Tobacco Control Media Interventions (PDF, 41 KB)

Part 5. Media, Tobacco Control Interventions, and Tobacco Industry Mitigation Efforts (PDF, 41 KB)

Part 6. Future Directions (PDF, 45 KB)

Executive Summary Translations

Last Updated
September 24, 2020