Summarizes the scientific literature on media communication in tobacco promotion and tobacco control. It examines tobacco advertising tactics, depictions of tobacco use in news and entertainment, and tobacco control media strategies.
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National Cancer Institute. The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. NIH Pub. No. 07-6242, June 2008.
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Chapters and key topics covered within each chapter are listed below. Chapters generally include an introductory section, details on methodology, a chapter summary, research needs, and a reference list.