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National Cancer Institute

Social Media

Overview

In a changing health communication landscape brought on by technology and new media, the branch engages scholars and practitioners in areas such as:

  • Descriptive behavioral research to characterize user-generated content and interactions relevant to health
    • Natural Language Processing-assisted quantitative methods, network analysis, sentiment analysis, and mixed methods content analysis
  • Dynamic health intervention design through Web 2.0 technologies to measure exposure, reach, and engagement
    • Nimble and rapid experimental design
    • Systems science and engineering
    • Participative media (e.g. peer support and connection; enabling authentic voices of individuals)
  • Addressing the digital divide and digital literacy from a health-equity perspective
HCIRB support for social media research

Social Media and Addiction Research Funding Initiative
NIH announces 11 awards funded across three Institutes, October, 2014
The branch recently led two funding opportunities on social media and addiction. The research initiative, Using Social Media to Understand and Address Substance Use and Addiction [RFA-CA-14-008 (R01) & RFA-CA-14-009 (R21)] is funded as part of Collaborative Research on Addiction at NIH (CRAN), a trans-NIH partnership with the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and the National Institute on Drug Abuse (NIDA).

Interactions on social media have the potential to influence attitudes and behaviors related to alcohol, tobacco, and other drug (ATOD) use. To advance the science and methodology in this emerging field, the funding opportunity invited proposals in two distinct areas: (1) observational research using social media interactions as surveillance tools to aid in the understanding of the epidemiology, risk factors, attitudes, and behaviors associated with ATOD use and addiction, and (2) intervention research measuring the reach, engagement, and behavioral and health impact of social media-based interventions for the screening, prevention, and treatment, of ATOD use and addiction.

The funding announcements attracted a large number of applications from researchers representing diverse fields of study and enabled a growing portfolio of social media research at the NIH.

CRAN provides a collaborative framework for NCI, NIDA, and NIAAA to integrate resources and expertise to advance substance use, abuse, and addiction research and public health outcomes.

For more information about health communication and social media research at NCI, please contact:
Wen-ying Sylvia Chou
Program Director
chouws@mail.nih.gov

Trans-NIH Grant Portfolio for FOAs RFA-CA-14-008 (R01) & RFA-CA-14-009 (R21)

Grant Number Title of Project Principal Investigator(s) Grantee Organization Awarding Institution
1 R01 DA039456 01 THE SOCIAL INTERACTOME OF RECOVERY: SOCIAL MEDIA AS THERAPY DEVELOPMENT BICKEL, WARREN K VIRGINIA POLYTECHNIC INST AND ST UNIV NIDA
1 R01 DA039455 01 IMPLICATIONS OF SOCIAL MEDIA CONTENT AND ENGAGEMENT FOR ALCOHOL AND MARIJUANA USE CAVAZOS-REHG, PATRICIA A WASHINGTON UNIVERSITY NIDA
1 R01 DA039457 01 PREDICTING AOD RELAPSE AND TREATMENT COMPLETION FROM SOCIAL MEDIA USE CURTIS, BRENDA TREATMENT RESEARCH INSTITUTE, INC. (TRI) NIDA
1 R01 DA039454 01 TRENDING: SOCIAL MEDIA ANALYSIS TO MONITOR CANNABIS AND SYNTHETIC CANNABINOID USE DANIULAITYTE, RAMINTA et al. WRIGHT STATE UNIVERSITY NIDA
1 R01 CA192345 01 SOCIAL DYNAMICS OF SUBSTANCE USE IN ONLINE SOCIAL NETWORKS FOR SMOKING CESSATION GRAHAM, AMANDA L et al. AMERICAN LEGACY FOUNDATION NCI
1 R01 CA192240 01 USING SOCIAL MEDIA DATA FOR E-CIGARETTE SURVEILLANCE AND POLICY RESEARCH KIM, ANNICE E RESEARCH TRIANGLE INSTITUTE NCI
1 R01 AA023974 01 SOCIAL MEDIA, ONLINE MEASURES, AND SUBSTANCE USE DEVELOPMENT IN ADOLESCENT TWINS VRIEZE, SCOTT IAN UNIVERSITY OF COLORADO NIAAA
1 R21 AA023975 01 MINING PATTERNS OF SUBSTANCE BY YOUNG ADULTS WITH SOCIAL MEDIA DATA GE, YONG et al. UNIVERSITY OF NORTH CAROLINA CHARLOTTE NIAAA
1 R21 DA039466 01 USING FACEBOOK TO RECRUIT PARENTS TO A PARENTING PROGRAM TO PREVENT TEEN DRUG USE OESTERLE, SABRINA UNIVERSITY OF WASHINGTON NIDA
1 R21 DA039459 01 PURPOSE: A SOCIAL MEDIA INTERVENTION FOR PARENT SUPPORT SCHULTE, MARYA UNIVERSITY OF CALIFORNIA LOS ANGELES NIDA
1 R21 DA039458 01 ADAPTING THE HOPE SOCIAL MEDIA INTERVENTION TO REDUCE PRESCRIPTION DRUG ABUSE YOUNG, SEAN UNIVERSITY OF CALIFORNIA LOS ANGELES NIDA