Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use

The National Cancer Institute presents this 19th monograph in the Tobacco Control Monograph Series, The Role of the Media in Promoting and Reducing Tobacco Use. Monograph 19 provides a critical, scientific review and synthesis of the current evidence regarding the power of the media, both to encourage and to discourage tobacco use. It is the most current and comprehensive summary of the scientific literature on media communication in tobacco promotion and tobacco control. Research included in the review comes from the disciplines of marketing, psychology, communication, statistics, epidemiology, and public health. All are vital to understanding how exposure to the media influences tobacco use.

Monograph 19 cover

PDF of Full Monograph or Individual Chapters
View accessible version of Full Monograph

Executive Summary (PDF, 156 KB)
Spanish Translation Exit Disclaimer (PDF)
Arabic Translation Exit Disclaimer (PDF)
Chinese Translation Exit Disclaimer (PDF)
French Translation Exit Disclaimer (PDF)
Portugese Translation Exit Disclaimer (PDF)
Russian Translation Exit Disclaimer (PDF)

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Order a printed copy of the Executive Summary (English)

Presentation Slides about The Role of the Media in Promoting and Reducing Tobacco Use

Monograph Fact Sheets

Communication Toolkit
These resources were created to aid organizations with outreach efforts. As you discuss and disseminate the findings of Monograph 19 these resources may prove useful.

Additional Resources