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Smoking and Tobacco Control Monographs

Monograph 19 cover

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Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use

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  1. Download the entire monograph (PDF, 6,666 KB)
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  3. Download only the chapters you are interested in (see below)
  4. Order a hard copy by calling the National Cancer Institute's Cancer Information Service at 1-800-4-CANCER (1-800-422-6237) or visiting NCI's Publications Locator Website .

Entire Monograph (PDF 6,666 KB)
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Table of Contents:

Part 1 – Introduction

Part 2 – Tobacco Marketing

Part 3 – Tobacco in News and Entertainment Media

  • Chapter 9
    How the News Media Influence Tobacco Use
    (PDF 173 KB)
    • Introduction
    • Perspectives on News Story Selection and Content
    • Media Advocacy for Tobacco Control
    • Descriptive Studies of News Coverage of Tobacco Use
    • Relating News Coverage of Tobacco to Individual Attitudes, Behaviors, and Policy Outcomes
    • Tobacco Industry Influence on News Reporting
    • Future Directions
    • Summary
    • Conclusions
    • References

  • Chapter 10
    Role of Entertainment Media in Promoting or Discouraging Tobacco Use
    (PDF 1,544 KB)
    • Introduction
    • Historical Perspective: Movies
    • Movie Content
    • Effects on Attitudes, Beliefs, and Behavior: Movies
    • Tobacco Content in Other Media
    • Efforts to Reduce Exposure
    • Efforts to Modify Response to Exposure
    • Summary
    • Conclusions
    • Appendix 10A. Statement by Attorney General Curran of Maryland on Role of the State Attorneys General
    • Appendix 10B. Letter from 28 State Attorneys General to Jack Valenti and Respons
    • Appendix 10C. Letter from Lorillard to California Assistant Attorney General Dennis Eckhart Regarding Brand Appearance of Newport in the Movie City by the Sea
    • References

Part 4 – Tobacco Control Media Interventions

Part 5 – Media, Tobacco Control Interventions, and Tobacco Industry Mitigation Efforts

Part 6 – Future Directions

  • Chapter 15
    Future Directions
    (PDF 132 KB)
    • Introduction
    • Future Directions to Address Tobacco Promotion
    • Future Directions for Media Strategies in Tobacco Control
    • Conclusions
    • References

Appendix — Michigan’s Proposal A (PDF 583 KB)

Index (PDF 141 KB)

Ordering Information
This monograph can be ordered by calling the National Cancer Institute's Cancer Information Service at 1-800-4-CANCER (1-800-422-6237) or visiting NCI's Publications Locator Website .